About Mista Yu
👋🏾 Hey, I’m Yusef Marshall (aka Mista Yu).
I’m a high-performance coach, podcast host (3 EXCUSE-REMOVING broadcasts), and speaker with 25+ years of experience helping faith & community leaders and entrepreneurs find their edge. Through EveryDay Edge Coaching, I help people clarify purpose, sharpen discipline, and build meaningful connections that last.
Whether you connect with our shows, my talks, or envision me as your next High Performance Coach, if you’re ready to move forward with confidence, this is where it begins.
Our Services
1
EveryDay Edge Coaching
At EveryDay Edge Coaching, we help men, high performers, and faith and community leaders overcome frustration, rediscover identity, and turn everyday challenges into growth opportunities.
Through honest coaching, practical strategy, and purpose-driven mindset shifts, Mista Yu empowers you to rebuild confidence, sharpen focus, and create unstoppable momentum.
With over 25 years of leadership experience, he gives you the tools and accountability to win the day—every day.
2
They Call Me Mista Yu Brand
With five dynamic shows under the They Call Me Mista Yu Podcast Network, Mista Yu delivers conversations that spark action and inspire growth. Whether he's hosting you or joining your show, his style is high-energy, practical, and deeply relatable. Book Mista Yu to bring authentic value, lively discussion, and content your audience will remember.
3
Professional Speaking
Looking for a speaker who moves people to action? Mista Yu blends storytelling, strategy, and straight talk to captivate audiences and challenge them to reach higher. Whether it’s a conference, corporate event, or community gathering, he delivers messages that motivate, connect, and stick. Expect practical takeaways, audience engagement, and an unforgettable experience that leaves your crowd ready to perform at their best. Time to remove all the excuses.
Rich S - Greenville SC
It’s hard to put into words the impact Yusef has had on my life. As a teacher, mentor, and coach, he has been nothing short of instrumental in helping me grow—spiritually, personally and professionally. Yusef doesn’t just teach; he empowers. He doesn’t just advise; he listens deeply and offers guidance that is thoughtful, grounded, insightful, and meaningful.
What makes Yusef truly stand out is his ability to see potential in others before they even see it in themselves. He challenges you to rise to your best, while always offering support and encouragement along the way. Whether he’s helping you master a skill, navigate a tough decision, or push past a personal limit, he does it with a steady hand, a kind heart, and a clear sense of purpose. I am incredibly grateful for his mentorship and friendship—and I can say without hesitation that I am better because of him.
Ana M - Norwich, CT
I was feeling low and physically drained recently, and I knew why, but didn’t know how to stop it. I made a post inside Yusef’s private FB group “Momentum Makers” and I asked the question, Why can’t I relax? Yusef decided to reach out and helped me through a process of labeling the things in my life that I’m doing and their level of priority. Immediately, I saw how out of whack my priorities were and he strongly and lovingly told me I needed to add margin for rest and fun. I didn’t want to if I'm being honest. I have five kids, a husband, a podcast and I’m teaching the English language to Russians and also learning the language on the side. I am busy. Well, God used Yusef and his kind direction and wisdom to get me to prioritize wisely and not burn out. I am very grateful to him for his friendship and his prayers. Now I am not afraid to leave a margin for self-care and rest.
Henry Jr - Charleston SC
My Experience with Mr. Yu has been awesome. The tone of us coming together is zero non sense, 100 percent truthfulness, compassion and understanding.
When you have a sit down with him, you leave with a greater sense of self worth and determination. I have never regretted not one meeting with him. It is a great Experience.
Kat S - Fountain Inn, SC
Yusef is the kind of mentor you don’t come across often—faithful, discerning, and deeply grounded in his faith.
His genuine care and Christ-centered advice have made a real difference in my marriage and walk with God.
He listens with humility, speaks with kindness, and consistently shows up with a heart to serve.
Willie A. - Charleston SC
Just want to take the time to say thanks to you, Yusef, for creating a safe, open space for Black men to be vulnerable and share their stories.
You’ve shown me that support groups like this exist and matter. Hearing others’ experiences has deepened my gratitude and perspective.
Please keep doing this important, healing work.
Deevo T - Raleigh, NC
I met Mista Yu on social, we vibed quickly! He does his homework and asks sharp, provocative questions that made me think twice before answering, and trust me as someone that does roughly 60 guest podcasts a year… that’s rare! We covered identity, branding, personal growth, the messiness of becoming who you are, and it wasn’t surface talk either! It was the kind of dialogue that makes you pause and reflect on your own story.
Grateful for this man!
Kris S - Gettysburg PA
There are so many things to say about Yusef. I met him during Covid in 2020. As most people know, it was very much an uncertain time and I was in the middle of getting my Masters, debating on what I was going to do. He came at the perfect time in my life when I needed guidance. He is a genuine person who sincerely cares about where you are going in life and meets you where you’re at. He is a great motivator, is inquisitive, optimistic and believes in the impossible. Most importantly, he knows how to lead and he will challenge your perspective and get you to think.
Nate Turner - Indianapolis, IN
If you’re scared of real talk, stay away from They Call Me Mista Yu. He’s not here to stroke egos—he’s here to dig deep, challenge your thinking, and make sure your truth hits harder than a mic drop.
We laughed, we went deep, and we didn’t dodge a single question. If you get the call, don’t just say yes—clear your calendar and bring your A-game.
